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When to sell Nike Air Max 90 “Shadow Brown” Releases August 12th?

Low confidence
Aug 26 sell-by · band Aug 12 – Sep 9

DropForecast's hype-decay model says Nike Air Max 90 “Shadow Brown” Releases August 12th peaks about 10 days after drop (~Aug 22). Sell by Aug 26 (band Aug 12 – Sep 9). Holding 60 days past that costs an estimated ~32% of resale value (24–33% band) as the hype premium burns off. It drops Aug 12 — the clock starts then.

Cost of holding 60d past sell-by~32%
Premium half-life21d
peak ~Aug 22 sell by Aug 26 drop Aug 12 +62d
Track your shelf — get the sell queue → Get the Flip Verdict card →

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Model basis: category prior (no price history yet). Category: Sneakers. This is a statistical estimate of hype decay from public signals — low confidence, band Aug 12 – Sep 9 — not investment advice or a guarantee. Resale markets move; verify live comps before selling. DropForecast grades its calls in public at /scoreboard.